KREUZA was founded by two cycling enthusiasts who share a deep passion for the sport and a wealth of industry expertise. With a commitment to innovation and excellence, they set out to create a brand to complement cycling brands, blending lightweight construction, aerodynamic efficiency, and ergonomic design.
Except for the KREUZA Apex One-piece carbon fiber handlebar, KREUZA also designs and manufacturers handlebar tape as well as water bottles, which both feature aero and ergonomic designs. In addition, it offers accompanying bottle cages as well as bike computer mounts. KREUZA original designs are specifically engineered to provide top-tier performance and enhance the cycling experience for both amateurs and professionals alike.
CO-FOUNDERS
TONY TONG
One of the co-founders, Tony Tong, is the founder and product engineer of Elitewheels, a leading domestic brand specializing in carbon fiber composite materials. With over a decade of experience in bicycle engineering, he has mastered every stage of the process—from design and R&D to production and quality control. Under his leadership, Elitewheels has been exported to over 60 countries, earning the trust of more than 100,000 riders and establishing a strong reputation in the global cycling community. His deep understanding of cyclists’ needs and technical expertise form one of the key foundations of KREUZA.
CO-FOUNDERS
MIAN CHAN
The other co-founder, Mian Chan, is a rising force in the industry. As the founder and designer of the crank brand Cybrei, a UCI-registered professional rider, and a former technician for a UCI Intercontinental Team, he brings invaluable firsthand racing experience. His meticulous attention to details in product design reflects his mission—to provide high-performance, race-ready equipment that gives cyclists a real competitive edge.
United by their shared passion for cycling, the two founders leveraged Xiamen’s advanced R&D and manufacturing capabilities, assembling a multinational team with over 20 years of expertise in design, development, and production. Together, they launched KREUZA, a brand dedicated to delivering competition-level cycling equipment that prioritizes performance, reliability, and an exceptional riding experience.
At KREUZA, every product is built with the real-world needs of cyclists in mind—because true innovation starts with passion.
